A mark made to be seen.
The VISIONS mark, its palette, type and clear space, set down as the guideline the studio works from.
The studio’s own mark, and the rules that keep it whole.
VISIONS’ own identity, designed in-house and set down as a guideline. The mark carries three ideas: an abstract eye, because a vision only comes to life once it is seen; linear, parallel geometry at its centre for a functional, modern base; and outer curves for the energy of entertainment and content creation. An indent on the right lets negative space form an M, while the upper and lower shapes derive from an A and a V — together AMV, tying the mark to the studio’s past branding. The guideline fixes the rest: white, Woodsmoke and a blue gradient; Helvetica Neue, bold for headings and regular for body; clear space equal to the logotype’s height; and the logotype below or to the right of the mark, never above or to the left.
Every piece.
One at a time.
14 works, kept at their own proportions. Move through the set or choose a type.
Cover — Visualizing the Vision.
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