Eight honeys, one shelf.

A proud-Pakistani honey brand, ordered by message.

Asal is raw, unprocessed honey from Noush e Jaan, a proud-Pakistani brand whose name is a Persian blessing: may it nourish your soul. The site is one long page and an order page. Each of the eight honeys, from Zeytoon to Sarson, gets its own name, colour and tab, so they can be told apart across a shelf or a screen, with the local name first because that is what each is called. Sizes, the Asal Mini, prices and gifting follow on the same page. The order page builds a basket by jar and size and totals it in rupees; nothing is charged online. The order is sent over WhatsApp and the brand confirms what is on the shelf before anything is packed.